Industry advocacy

Advocating for RIAs

Advocating for RIAs

RIAs like you make a career out of going to bat for your clients. So we go to bat for you. Whether it’s standing up for national policies that will benefit you and your clients or recruiting a new pool of candidates into the industry to fuel your growth, TD Ameritrade Institutional has long been the champion of RIAs.

Influencing policy

New guidance from the SEC on advice standards? Tax legislation that affects Advisors and investors? Murmurings of damaging regulations? We’re on it. TD Ameritrade Institutional has been known for this type of RIA advocacy since the early days. We’re proud to be your voice in Washington.

Future-proofing the RIA model

31% of RIA firms look to new college grads for revenue-generating roles; The growth rate of personal financial advisor jobs is 4X the average for all occupations; The number of personal financial advisor jobs is expected to increase to 30% by 2024; 75% of the workforce will be comprised of NextGen talent by 2025 | Sources: 1. FA Insight, The 2017 FA Insight Study of Adivsory Firms: People and Pay Executive Summary; 2. Cerulli Associates, Advisor Metrics 2016.; 3. Bureau of Labor Statistics, Dept. of Labor, Occupational Outlook Handbook, 2016-17 Edition.; 4. Direct Recruiters, Inc., How Millenials Are Changing the Workplace, Accessed August 23, 2017,; FA Insight is a product of TD Ameritrade Institutional, Division of TD Ameritrade, Inc. FA Insight is a trademark owned by TDAmeritrade IP Company, Inc.

Outside of regulatory forces, two of the most significant threats to the RIA industry is the ongoing talent shortage and the emergence of robo-advisor products. What’s needed to keep you staffed and relevant to a changing client base? A new generation of Advisors.


RIAConnect is a community where Advisors can create connections to find their next merger, acquisition, buyer, succession and contingency planning connection, or even a new hire. Free on Veo One for advisors.

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Evelyn Zohlen

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Anjali Jariwala

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