Mary Kate Gulick is a Certified Professional Marketer and 20-year veteran in financial services marketing. Currently, she oversees the content offering at TD Ameritrade Institutional and is focused on providing valuable educational content to the Independent RIA community.
With a history at digital advertising agencies, Gulick is keyed into the changing digital landscape and how it affects RIAs and their clients. As a Creative Director at IBM, Gulick oversaw the development of recruitment websites and materials, helping to fill the NextGen talent pipeline for global corporations. Gulick holds a master’s degree in Advertising, Marketing, and Communication Studies from the University of Nebraska – Lincoln, a certificate in digital marketing from the American Marketing Association, and a certificate in Agile Marketing from the International Consortium of Agile Practitioners.