DNA Behavior is an international relationship management firm that helps organizations know, engage and grow every employee and client, using validated behavioral insights. DNA Behavior offers two products to advisors: Communication DNA and Financial DNA. Communication DNA is a client engagement solution that uncovers natural preferences for how clients wish to be communicated with using independently validated algorithms. Financial DNA is a solution which comprehensively measures all dimensions of a client's financial personality, based on extensive behavioral finance research to power a comprehensive financial planning service.
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