Kate Healy is the managing director of marketing for TD Ameritrade Institutional. In this role, she is responsible for the development of marketing strategies and the execution of programs to help increase awareness and deepen relationships with more than 4,500 independent registered investment advisors (RIAs) who custody with TD Ameritrade Institutional. Healy will oversee the growth of the TD Ameritrade Institutional brand, including the division’s website, social media and advertising efforts. Healy will continue to lead the TD Ameritrade Institutional’s Women’s Leadership Initiative, which supports the professional development of women advisors and assists RIAs market to women investors.
Healy joined TD Ameritrade in 2008, most recently serving as a director of marketing responsible for promoting the firm’s technology and investment products offerings, as well as supporting the firm’s advocacy and client loyalty efforts. Prior to joining the firm, Kate served as vice president of IRA product strategy at Merrill Lynch. She has spent over 20 years in a variety of roles supporting the program development and marketing of financial and estate planning services in the financial planning industry.
Healy holds a Bachelor of Arts in Economics from Rutgers College and has completed the Securities Industry Institute program, sponsored by the Securities Industry and Financial Markets Association (SIFMA) at the Wharton School of Business.