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| If you want investors to see a difference between brokers and advisors, you have to open their eyes. |
At TD AMERITRADE Institutional, we think it's high time someone explained the differences between stockbrokers and independent Registered Investment Advisors (RIAs). A recent survey* revealed that:
- 74% of investors did not understand the different obligations required of RIAs and stockbrokers. Unlike stockbrokers, RIAs have an obligation to act in an investor's best interest in all aspects of the financial relationship.
- 79% of investors said they would rather work with an investment advisor if they knew advisors provided greater investor protection than stockbrokers.
TD AMERITRADE Institutional believes investors deserve the same level of protection, no matter where they get their advice. So we created the following Advisor Education Kit to help you point out those differences to your clients and prospects.
Call 800.934.6124 or e-mail our sales team with any further questions.
*TD AMERITRADE survey of 1,000+ U.S. investors conducted by Penn, Schoen & Berland Associated, 2006.
Understanding Financial Advice
This comprehensive PowerPoint presentation shows the differences between brokers and RIAs.
Our latest study details the common misperceptions among investors regarding brokers and RIAs.
This explains your fiduciary duty to investors and the so-called Broker-Dealer Exemption Rule in ways the average investor can understand.
Tips for Talking to the Media
Advice that can help you get the most out of media exposure.
Ad Kit
Advertising you can run in your local media and postcards you can mail to clearly explain the differences between brokers and RIAs.